Dovy Keukens
Corporate
media advisory
Roeselare
2024
Summary
Dovy Keukens, a renowned family business delivering bespoke, high-quality kitchens, sought to elevate their social media strategy. With a focus on increasing brand awareness and expanding their online reach, I was tasked with conducting an in-depth analysis of their current approach. Without access to internal analytics or social media data, my insights were drawn from personal expertise and observation.
Challenge
The objective was to transform their static and repetitive content strategy into a dynamic approach that leveraged video content, storytelling, and enhanced audience interaction. Additionally, the project required a strategic use of partnerships with TV chefs and external collaborators to maximize impact. Balancing creative innovation with data-driven solutions—such as trial reels and A/B testing—was key to achieving sustainable growth and engagement.
