Sem Serrano

Summary

In my collaboration with Sem Serrano, I play a key role in his personal branding as an athlete, both on social media and beyond. This partnership goes beyond capturing race-day moments, it's about building a consistent and recognizable brand around Sem as both a person and an athlete. As a creative partner, I take care of photography, videography, and tailored graphic design, ranging from content for his social channels to custom livery for his car for sponsors. My work isn't just about capturing moments, it's about putting Sem in the picture as an athlete, alongside his sporting achievements.

Beyond visual content, I also help build a cohesive visual identity that Sem can carry across every platform, from social media to sponsor-facing material. This gives Sem a consistent look and feel across all his content, strengthening his recognizability as a brand. My involvement also includes content that puts his sponsors in the picture, giving both Sem and the partners investing in him meaningful visibility. Through authentic, thoughtful storytelling, I help strengthen the brand around Sem Serrano, for his followers and outsiders alike. This partnership has also opened doors beyond Sem himself: through his connection with clothing sponsor HOKA, I now count HOKA among my own clients as well, a direct result of the personal branding work built around Sem. It's a clear example of what personal branding can achieve at its best, not just elevating the athlete, but creating real value and opportunity for everyone involved.